What is the impact of a website on businesses

Depending on the quality of your website ,it has the ability to have significant impact on your business, both good and bad. Some positive impacts a website can have on some businesses, is as follows:

  •  A website helps level the playing field against larger competitors
  • It has the ability to boosts your credibility and
  •    It creates more visibility for your business if optimized for search

The wrong website can kill your business!

These days, your website is one of the first things a prospect will look for when dealing with your business. They don’t ask for business cards or your physical address: they ask for your website address.

In short: if you’re website is not setup for success or you’re not online, you’re not in business.

One mistake many business owners make is thinking that any website will do. After all, if you build it, they will come.  That approach can be disastrous! In addition, not having a website is better than having a bad one.


A great website has the ability to have significant impact  on your business, particularly how your target market and prospects view your business. First impressions count, and a great website design impacts your business in the following ways:

  • Establish credibility
  • Build trust
  • Engage visitors
  • Generate Leads
  • Support your customers
  • Close more sales

A great website can increase your business revenue and bottom line.

The key is building a website with a clearly thought out strategy on how you will utilize your website for lead generation and customer acquisition.

Building a website with a clear goal and strategy  will help you to increase leads and sales, ultimately helping you grow your business. Even better, your website is visible 24/7, making it a valuable marketing asset.

Here are the top five reasons why you need a website:

1)Establish a Web Presence

Establishing an online presence provides a digital storefront for your business whether you already have a physical location or are a home-based business.

For businesses that have a physical location, a website helps you to tap into the online market—something that helps you increase your revenue by increasing your reach.

2)Provide Information

If you sell a product or provide a service where there are a lot of frequently asked questions or demonstrations needed, a website is an amazingly effective tool that delivers information on demand.

Using your website as a tool is an excellent choice: it will serve your prospects and customers the information that they want instantaneously— and free up your time.

3)Generate Leads

A website has a tremendous capacity to help you generate leads for your business, whether you are advertising online or offline.

By using your website with free giveaways and tempting offers, you can increase your lead generation and build a prospect list. How many people will buy at the first interaction with your ad? Probably not as many as you dream of, but the key is in getting them into your marketing funnel.

4)Market Your Business Online

There is simply no other form of marketing as effective as a website when it comes to selling your business. A website puts you right in front of people who are searching for your services right when they need it—something that influences their behavior immensely.

An entrepreneur could literally launch a business today and start getting new customers online tomorrow.

5)Need more convincing?

A great website solidifies your business, builds trust, and gives your prospects confidence to take the next step with you and make a purchasing decision. Without an online presence, your business simply misses out on a huge opportunity.

6)Generate Sales

Whether you have a brick and mortar store or an online business, whether you sell a product or a service, having a great website is one of the best tools your business can have. With the capacity to boost your sales and bottom line, a great website works for your business 24/7 while you sleep.


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